According to Sucharita Mulpuru, a senior e-commerce analyst for Forrester Research, people shop online mainly for three reasons: convenience, selection and cost. As consumers become more familiar with alternative payment methods online, retailers have an opportunity to reach new customers previously hesitant to shopping online.

Research has shown that 28% of internet users will not shop online because of security concerns. Alternative payment methods are gaining popularity with consumers who have these concerns, opening up retailers to new segments of consumers. In addition to bringing in new customers, adding alternative pay methods to a site has shown to increase a site?s overall average order size.

Read the full article, ?How Do I Pay Thee? Let Me Count the Ways?, at ecommerce-guide.com.