Web analytics company, Omniture, announced on October 26 an agreement to acquire Visual Sciences, formerly known as WebSideStory, for a total value of $394 million.

Along with other recent acquisitions, including the purchase of optimization company Offermatica, the acquisition of Visual Sciences will enable Omniture to strengthen its technology, consolidate offerings and increase market share, according to Josh James, CEO and Co-Founder of Omniture.

The acquisition follows a trend of web analytics company mergers, and raises the question of industry experts, is further major industry consolidation in web analytics imminent?

Read the complete article, Omniture to Buy Visual Sciences, Furthering Consolidation at ClickZ