Executive Director, Scott Silverman, of Shop.org discusses in an interview with the Orlando Sentinel on November 6, what consumers can expect in the way of online retail incentives this holiday season. According to Silverman, 8 out of 10 retailers will offer a free shipping promotion. Among other promotions to expect, retailers will provide online-only coupons and last minute expedited shipping promotions.

Silverman also discusses online retail holiday trends, noting the Cyber Monday kickoff to the season. Cyber Monday is the Monday following Thanksgiving and Black Monday, when research has shown a significant increase in online shopping.

For online retailers, creating a holiday strategy that is integrative of industry trends is important in remaining competitive during the holiday season.

Read the full interview with Scott Silverman at The Orlando Sentinel.